“Why would you want to hook up with this guy?” A clever campaign that keeps looking for new out of home media ideas and ways to target young people who are at risk of taking up smoking. A medley of street decals, bathroom media and mock pedestrians crossings (placed in foot traffic areas) have been utilised. Placement has been targeted across Universities/Polytecs, Wellingtons 7’s and NRL 9’s, in Malls and Cinemas, across Bars and in busy CBD centres nationwide.