MEDIA
AIR NEW ZEALAND
Description:
Travellers are white collar professionals, senior corporate management and business owners; they have high disposable incomes and tend to be more liberal, heath conscious, and social. These people are qualified risk takers & they tend to be highly engaged. We have the ability to reach them on planes & in lounges where their dwell time is significant.
Shout holds the exclusive rights to all media opportunity in Air New Zealand. This includes domestic inflight entertainment on digital screens, Air New Zealand koru lounges & other travelling touch points.
Domestic Lounge Screens
Air New Zealand lounges deliver an exclusive and sought after audience in New Zealand. The Domestic Koru Clubs clientele include the countrys leading business professionals and decision makers ± in fact, the most prequalified business market in New Zealand. These frequent flyers spend on average 20 – 40 minutes in the Club lounges, while the screen network is broadcasting news, sports, weather and current affairs programmes tailored to their interests.
Inflight Entertainment
The Air New Zealand domestic `jet’ fleet of Boeing 737-300 and Airbus A320 aircraft carries over 340,000 passengers per month. Take advantage of this incredibly captive and attentive audience.
The Great Air New Zealand Trivia Quiz is broadcast for the majority of each flight; it proves a constant draw for people looking for entertainment. The quiz display format combines branding on the title slide and answer slides plus full slide ads interspersed within the quiz. The trivia quiz is extremely popular and Air New Zealand receives a constant flow of feedback and suggestions. Customers are encouraged to submit their own questions, which adds to the feeling of ownership amongst regular travellers.
E-tickets
E-tickets are produced for every flight booked directly with Air New Zealand! The e-tickets target travelers in the valuable period between booking and departure, when travel preparations are made. E-tickets are used by many passengers as part of their travel documentation.
Trigger Comms
Trigger Comms are emailed out to travellers a few days before they begin their journey. These are sent to all customers who booked flights on Air New Zealand and include personalised travel details plus a whole lot of other need to know tips.
Grabaseat
Grabaseat takes a multi-targeted approach when positioning itself to customers, the two key markets being young -middle-aged professionals who love to explore and get away for short breaks. These people often have overseas travel as their main goal, but still love to get away to visit friends and family. The second target market is the middle-aged, who have generally had children who have flown the coup, they have more money at the disposal ad are keen to get out and explore.
CAFE MEDIA
Shout is the leading supplier of advertising in NZ cafes. Options include branded takeaway cups, decals on lids and branded lunch bags and napkins. Shout has just secured an exclusive supplier agreement with a local cup printer which allow us shorter production lead-times and smaller minimum print runs. We have a large number of cafes on our database and clients can choose different packages, including white collar corporate, affluent mums and small business owners
SHOUT ACTIVATE
Need to get your client’s product in front of the right demographic? We have the contacts and the “Know how” to make this happen. Whether it’s placing a vehicle in corporate towers, or trialling new products in hair salons, we generate the idea, make contact with the appropriate players and roll out many of these types of executions
MOTION
Vehicles that move providing us with reach. We have a wide range of mediums that allows us nationwide coverage. Our different types of motion media range from trucks to boats to carpark opportunities check it out!
- Mobile Trailers – these come in three different sizes and can be booked for flexible timeframes. We receive bookings for weekend work, on a month by month basis, and even travelling campaigns where the mobile billboards are driven around high density holiday areas
- Truck Media – Using truck backs is the perfect way to target provincial NZ. Due to limited coverage of traditional outdoor media in smaller cities and town trucks are the only way to reach a number of regions. The backs provide a large 2100mm x 2750mm canvas for your creative.
Trucks travel up to 10,000 km per month and the client can specify regions and routes they would like to cover. Post campaign we provide a GPS report detailing exact mileage and regional coverage per vehicle.
If you’re an agricultural advertiser we can even supply stock trucks which go directly onto the farms.
- Concrete Mixers – If you’re targeting the construction industry or just wanting to create a big impact then wrapping a concrete mixer could be the answer. Partnering with Firth NZ provides us access to over 350 mixers nationwide.
Their sheer size and slowly rotating bowl is a guaranteed attention grabber.
- Cook Strait Ferry – Shout has access to a number of different advertising opportunities in the Wellington and Picton Ferry Terminals plus on the actual Ferries themselves. These include ambient, digital, light boxes and billboards.
- Car parks – We work with New Zealand’s largest car park company Wilsons to provide bespoke opportunities to target drivers. Different opportunities include, money machines, barrier arms, elevators and posters
- Koru Cabs – KORUCABS is NZ’s only dedicated corporate airport shuttle service. They have recently expanded their fleet of vehicles to 12 in Auckland. This fleet is comprised of late model Mercedes and Vauxhall Minivans which provides a large canvas for potential advertisers.
Advertising within the Airport environment is extremely expensive making KORUCABS a great alternative. The coverage of each vehicle is extensive making 3-4 trips daily to the airport with the bonus of the long dwell time spent parked up outside the terminals.
PATH TO PURCHASE
Dairies are an everyday part of New Zealanders lives, located on most busy arterials in every city and town throughout the country. Advertising on convenience outlets is commonplace overseas. Shout have identified and created a national network to provide valuable and cost effective advertising opportunities.
Dairy Posters – Where you find a secondary school you’ll find a dairy so is there a better or more cost effective way to target potential tertiary users of the future. Shout Convenience is part of everyday NZ life and perfect for local and national messaging.
Dairy Wraps – Wraps provide an extremely cost effective billboard sized platform for advertisers. The wrap generally consists of a mix of painting and graffiti guarded signage. The annual cost to wrap a Dairy is the equivalent of two month’s standard 6m x 3m billboard rental
STREET
We have a number of different options for guerrilla message on the pavement. Street Stencils should be cost effective; our quotes include production, installation and removal. Note this type of activity is not council approved.
We provide the following options:
- Street Stickers
- Chalk Stencils
- Water Stencils
